When blogs first hit the internet, they were primarily used by individuals for online journals, diaries, and portfolio samples. But over the years, blogging has changed from a personal pastime to an exceptional marketing tool for businesses of all types. Is a blog part of your bowling center marketing plan? It should be. Here’s why.
Attract More Business
Attracting people to your website is the number one priority for online marketing for your bowling alley. And that is what your blog should be designed to do. A blog that is regularly updated with relevant, helpful information about your business and industry can help search engines locate your website and direct more people to you. Writing a variety of articles that would be of interest to your target audience can help increase your online exposure, bring more traffic to your site, and be a great bowling center marketing tool.
Build a Community
One of the primary benefits of a blog is the ability to connect with your customer on a personal level. A bowling blog that incorporates many aspects of your business can help attract new customers and build loyalty for your alley and your brand. Highlight events and special features, spotlight a customer experience and create an emotional experience that forges a bond between you and your audience.
Provides Valuable Customer Feedback
The best way to keep your customers happy is to know what they like, what they don’t like, what improvements could be made, and what keeps them coming back. Surveys and statistics can help, but nothing is as valuable to a company than hearing timely reviews from the customer. Encourage your customers to visit your blog and review you online. Take the time to read their comments and feedback, and respond timely and professionally. A bowling center blog can allow you to keep your finger on the pulse of your business so you can correct any problems and build a brand that will resonate with your customers.
Generate New Leads
Not only will your bowling blog show up in more searches, but you can also gain followers to your social media accounts and gain email subscribers to your marketing campaigns. When people visit your blog, make it easy for them to sign up and control how much information you send them. Offer discounts or special services to get them to sign up and keep in touch with them to earn their business.
Inspires Innovation and Growth
A bowling blog as part of your marketing plan is one of the best ways to determine ways for your business to grow and thrive. As you write articles and receive feedback from your audience, you can better understand your industry and your customer needs. Learning from and adjusting to this feedback can help open new doors of opportunity. Use your bowling blog as a testing ground for new ideas, innovation, and opportunity.
When is the best time to start a bowling alley blog for your business? The sooner you start, the sooner you can begin to see the benefits.