IAAPA: How to Book More Birthday Parties at your FEC

IAAPA: How to Book More Birthday Parties at your FEC

Marketing for family entertainment centers revolves around birthday parties, right?  Even if they’re a small percentage of revenue (we learned that birthdays should account for between 15-20% of total revenue for FECs), they drive repeat business and build awareness for casual and walk-up business too. They’re vital.  

Here are some of my favorite takeaways that will help you book more birthday parties.

Digital Marketing 101 for Family Entertainment Centers

Digital Marketing 101 for Family Entertainment Centers

These days, it’s not enough to put an ad in a newspaper or a phone book and hope that new customers will come in droves to your family entertainment center. Instead, successful marketing comes from cyberspace — digital marketing is all the rage, as more people get information from their phones, computers and tablets instead

6 Ways Your Patrons Will Spend More Time and Money in Your Family Entertainment Center

6 Ways Patrons Spend More Time & Money

If you’re looking to boost your business and rake in more cash at your family entertainment center, you may be stumped for ways to bring in more customers. Good news — with just a few imaginative twists, you can encourage your customers to spend more time and money in your family entertainment center, and keep

Ways Your Mini Golf Center Can Take A Swing At The Competition

Ways Your Mini Golf Center Can Take A Swing At The Competition

Mini golf centers are loads of fun for people of all ages. While your mini golf center may get its share of business, there are a few marketing tactics that can help yours can stand out from the rest. Social Media Marketing Strategy One tool modern-day mini golf centers have that those of yesteryear did

Your Family Entertainment Center’s Customer Service is Your Greatest Marketing Tool

Family Entertainment Center’s Customer Service

While your family entertainment center’s business plan should concentrate on amenities, promotions, and facility upkeep, don’t forget your most important marketing tool: Customer service. Here are a few ways you can improve your center’s overall customer experience, and how negative customer service can be a huge detriment to the success of your business. Make Customer

Have Birthday Party Bookings Been Stagnant or Declining?

Birthday Party Bookings

If your family entertainment center provides birthday party packages, have you noticed bookings are down as of late? If the number of bookings are declining, it is time for you to revisit your marketing strategy. Here are a few ways you can improve your birthday party bookings.   Birthday Party Package Promotion How are you