A website for your family entertainment center makes good business sense. It serves as an easily accessible, centralized location for your customers to check out your hours, costs, amenities, and specials.
However, if you don’t also have a blog, you’re missing out on a marketing technique that can bring in even more customers. Here are a few reasons why every family entertainment center should have a blog.
Ups the Fresh Factor
Nearly every web page gets indexed by search engines, but over time, pages that don’t get frequent updates (nor offer any new content) can tend to languish. New, fresh content can boost your status in search engine results simply because it’s brand new content.
Helps with SEO
Making use of vital keywords, or rather, key phrases, throughout your blog posts, is another way to grab more views via SEO. While you don’t want to overdo keywords within your family entertainment center blog, use the space to favor a few phrases that can help your post stand out among search engines, and ultimately, potential customers.
Establishes thought leadership
Creating a blog not only helps boost your brand and business but helps establish you as a thought leader in your area of expertise — namely, the entertainment venue industry. Why not use a blog to further your status as a family-friendly expert?
Makes social media a snap
Social media is an important part of modern-day marketing, but sculpting Facebook, Pinterest, or Twitter posts day in and day out can be taxing. If you’re running a blog, though, most of your work for social media is already done. Blog posts are extremely easy to share on social media platforms, and they often feature photos paired with snappy sentences that are easy to share.
Provides shareable content
Also, blog posts are easy for others to share as well, whether they share your social media posts, or are inspired to drop a link to one of your blog post on Facebook or Twitter. Blog posts are also easily shareable via email.
Creates easy link building
Blog posts are also an excellent way to easily work link building into your marketing efforts. Providing fresh, relevant content spurs more sites to link back, as opposed to a simple static page listing your daily snack bar specials at your bowling alley. Link building is one of the ways a page’s rank can go up based on the character of the incoming links, so focus on quality content in your blog space and take advantage of opportunities to link build.
So, it makes good business sense to further your online presence with a family entertainment center blog. It will boost your web presence, get people talking about your establishment, and will get more customers through your door.
Ready to set up a blog for your bowling center?
Contact our bowling marketing experts now!