When you Google your industry and see your competitors pop up, you’re probably wondering how they got there. Or, if you used to show up, you’re probably worried why you’ve suddenly gone missing.

Google changes their algorithm frequently, sending your rankings haywire. While there’s not always a clear answer to how the changes will affect you, there are some things you can do to lessen the damage.

Once you have a website and begin to build your online presence, it’s time to use it to your advantage. SEO, or search engine optimization, makes your business easier to find in Google (or Bing, or Yahoo, or any other search engine). Half of visitors who conduct a local search on their phone visited the

If a company has ever promised to get your bowling alley to the top of the search engines, they were probably going to use linking building—the bad kind—to get you there. Shady link building uses certain tactics to fake out Google’s algorithms and move you up the search ranking list. This may sound great at