Social media is not only an excellent way to keep in touch with your family and friends — it’s also an amazing marketing tool for businesses like family entertainment centers. Snapchat, one of the newer apps in the social media sphere, allows you to share bits of your business with your customers and fans. Here are a few tips to make the most out of your snaps.
Let Them Know You’re on Snapchat
First, you’ll want to make sure your customers know you’re on Snapchat. You can build your Snapchat following by piggybacking on your other social media efforts — a simple, “Hey, we’re on Snapchat now!” posted to Facebook and Twitter with your Snapcode and Snapchat username.
Additionally, post flyers around your family entertainment center with the Snapchat logo and your username to encourage other followers to follow along.
Big event coming up? Promote it on Snapchat. Use your snaps to show your followers what’s coming up next, whether it’s a big holiday event, summer specials, or family bonus nights at your family entertainment center. Take full advantage of the editing tools on Snapchat to make your snaps stand out — filters, drawing on the pic and adding text are all great ways to get the word out.
Snapchat offers a “story” mode where your followers can catch up on what you’re up to. Instead of carefully scripting your ideas, posing your patrons and overthinking every step of the way, be authentic on your Snapchat story. Also, focus on your followers — not just you — to make your fans feel like they really are a part of your business.
Give Behind-the-Scenes Access
There are spots that are for employees only in your bowling alley — but that doesn’t mean you can’t give your fans a glimpse of what goes on behind the scenes. Shoot a short video of how the pinsetters work, how the balls get back to the players, and how to fix a jam.
Geofilters are filters users can swipe through that show where they are, and some businesses are taking advantage of this as a branding opportunity. Geofilters for businesses aren’t free (like they are for communities), but it can be a worthwhile investment for your family entertainment center.
Once activated, guests can use Snapchat while they’re at your family entertainment center and swipe to use a personalized Geofilter, resulting in pretty sweet insta-advertising while your guests have a great time snapping their day or night out.
Designate a Snapchatter
Designate one member of your staff to manage your Snapchat account. This will help ensure that nothing goes out without official approval, and will ensure there are no duplicate snaps or similar images in your daily story — and it will also keep the content coming if someone is responsible for it.
Snapchat is about having a ton of fun. Embrace the app and keep up posting on the regular to keep your customers engaged and coming in for more family fun.