How to Reach New Customers for your FEC

If you promote yourself the same way time and time again, you’ll begin to lose traction. Before that happens, change up your marketing tactics. To reach new (and more!) FEC customers, take on these tried and true tactics. Cultivate Referral Links Getting your name and website onto sites that potential customers frequent is a good

How to Use Facebook Events to Amplify Your FEC Promotions

You’ve been posting regularly to your Facebook page. You’re using Facebook Ads to your advantage to make up for the difficulty getting organic engagement from your fans. Now, let’s talk about Facebook Events.

Facebook Events give you the chance to send an event invitation to everyone who likes your page—and then some. And if you have a limited time promotion coming up or a new event, it’s the perfect place to promote it.

Track These Digital Marketing KPIs in 2018

As you step into the new year, take some time to evaluate your marketing efforts for your family entertainment center. In addition to traditional marketing efforts (such as ads or mailers), there are a number of digital marketing strategies you have probably already incorporated into your overall scheme. Here are some of the most important digital marketing key performance indicators (or KPIs) you should be tracking in 2018.

How to Get More Corporate Party Leads at Your Family Entertainment Center

Everyone looks forward to corporate parties, but some venues can fall a little flat in the “fun” department. This is why your family entertainment center can be the perfect destination for the businesses and organizations in your area. You can provide a fun venue for local businesses, and keep them coming back. Here’s how to

How to Bring in More Holiday Party Leads

During the holiday season, corporate parties bring in a major revenue boost for family entertainment centers. Capitalize on the need for corporate holiday venues by making sure you get in front of your best customers early in the season, and for those last-minute planners. Here’s how to bring in more holiday party leads, fast.

IAAPA: How to Book More Birthday Parties at your FEC

IAAPA: How to Book More Birthday Parties at your FEC

Marketing for family entertainment centers revolves around birthday parties, right?  Even if they’re a small percentage of revenue (we learned that birthdays should account for between 15-20% of total revenue for FECs), they drive repeat business and build awareness for casual and walk-up business too. They’re vital.  

Here are some of my favorite takeaways that will help you book more birthday parties.

Digital Marketing 101 for Family Entertainment Centers

Digital Marketing 101 for Family Entertainment Centers

These days, it’s not enough to put an ad in a newspaper or a phone book and hope that new customers will come in droves to your family entertainment center. Instead, successful marketing comes from cyberspace — digital marketing is all the rage, as more people get information from their phones, computers and tablets instead